What is Opportunity-based Growth?

In a time of great technological and economic change, you don't know where the next surprise is coming from.

Opportunity-based growth is about getting your business ready to make change and uncertainty a force for growth.

Strategy takes a back seat: the opportunity-aware business is characterised by:

• Good knowledge of why it wins business (what customers value)
• Very good insight into the short-term cash costs of saying yes or no to business opportunities
• Excellent awareness of profitability per product
• Fast decisions
• The ability to invest in fast, fairly minor product and service innovations
• A close relationship with supplier, customers and a good awareness of new competitors